Proof that fans were upset with the Canadiens no vote came in sales of a mere 100 bottles of Molson at the next Jets game in Winnipeg, when they would normally sell 2,500 bottles. Signs appeared in the affected team's arenas which read "Molson's Don't Want Us. We Don't Want Molson's". The Canadiens eventually voted for the expansion, but were able to win a provision that the Nordiques would not receive a share of national television revenue for five years. "Our primary consideration in changing our vote was selling beer," Montreal president Jacques Courtois said at the time.
added even more passion to the rivalry