The story behind this jersey comes from the designer of the jersey who did all the jerseys for the 1998 Olympics while he worked at Nike: "My personal favorite of the '98 series that unfortunately never made the ice. We had gotten so far into the process that yes, we had released replicas and authentics at retail. If my memory is correct we only did replicas blank, the authentics got name and numbers.
"The real story is that we came within weeks of the Olympics and then (Valentin Sych) a top ranking official in Russian hockey (the guy who approved everything) mysteriously died, i.e. "assassinated". Next thing we know we get a call and they no longer want the jersey and we scramble to try and revise it, strip it down, etc... and finally run out of time and have to settle with giving them the '96 World Cup jerseys since we have stock and could easily produce them again. We never really heard the "too Soviet" complaint, we just heard "He's dead and we don't want it now."
The designer also related that the pyramid shapes running down the arms were inspired by similar shapes on the domes of St. Basil's Cathedral in Red Square in Moscow.
As the designer stated, the jersey was originally approved and had made it's way into the marketplace, with the blank ones being sold with letter sizes (L, XL) and the authentics, sold with numbered sizing (48, 52), which all came with Sergei Fedorov's name and number 91.
We were able to obtain a blank one, and with all customized examples being Fedorovs, chose to take an alternate route and had ours lettered with team captain Pavel Bure's #10, with the name being done as "P. Bure" due to Pavel's brother Valeri Bure also being on the roster. Note that the name, number and "C" are a pale champagne color, and not white, a detail often lost in photos of the pre-customized ones and simply done incorrectly on some of the non-Fecorov examples we have seen.
Finally, here is Bure's speech on the occasion of his induction into the Hall of Fame.