Tuesday, December 6, 2011
Last year we ran this post about discovering Lise and her creative talents, which allows her to convert a hockey jersey into a dress.
Lise modeling one of her own creations
In addition to her ability to do the conversions, she also accepts custom orders to create them for a nominal fee.
Penguins jersey beforeaaaaaaaaaaaPenguins jersey after
Once our post ran, we simply figured it would add some interesting variety to our blog and hopefully send some business Lise's way for being kind enough to let us feature her creations and answer our questions and that would be that.
However, wanting to drive some extra traffic to the blog that day to increase Lise's chance of getting a few orders for Christmas, we sent a link to our article to Paul Lukas, who writes the widely read blog Uni Watch, as any previous link from Uni Watch has always resulted in a five fold increase in our traffic for the day. Unbeknownst to us, our timing could not have been better, as Paul also writes a column for ESPN.com's Page 2 section and had just completed his annual holiday gift guide. Paul was kind enough to add a link to our blog not only on Uni Watch, but on ESPN.com as well. Fantastic!
Thinking that was pretty cool, we had no idea that was just the tip of the iceberg, as the ESPN story was then picked up by Fark.com, which caused our traffic spike off the charts! That mention caused our article to be reposted on various websites and message boards, including the widely read Puck Daddy blog on Yahoo!, resulting in a 2500% increase in our average daily traffic! The residual effect carried over and we had a ten fold increase the second day, nearly 7 times our normal the third day, 5 times on day four and twice our usual business on day five as people came across the various links that had been posted.
Lise flying the flag of her native Canada
Meanwhile, Lise was being contacted by various newspapers, radio and TV outlets, and not just ones local to her, but national ones! Being in at the source of an internet sensation certainly was a thrill for us and for Lise, who was interviewed by the Vancouver Sun, NHL Home Ice Radio, and was even asked to make four jersey dresses for a fashion show which appeared on the RDS Network (the French version of TSN/ESPN) in Canada!
Lise's inteview on NHL Home Ice
A year has now passed since our first article on Lise and we wanted to check in with her to see what she has been up to and what new creations she has made.
Here is a look at some of her creations over the last year, which shows the variety she can create even when using the one team's basic jersey as a starting point.
If you would like to order your own custom hockey jersey dress or have a t-shirt converted, just contact Lise through her Etsy shop, Jersey Mods - The Little Black Jersey Co. or her JerseyMods Facebook page.
way, as we really love your creativity and your various projects, plus any girl who has that many jerseys around the house is our kind of people!